Sync Licensing’s Timeless Impact: Celine Dion’s ‘Titanic’ Theme Song ‘My Heart Will Go On’ Continues to Soar with 500,000+ Spotify Streams, Propelled First published June 29, 2023 The word soundtrack has always been connected to movies but a deeper look […]
Netflix Engagement Report 2023: Boosting Music Visibility and Performance Royalties for African Composers through Viewership The Netflix Engagement Report, released in May 2024, captures Netflix viewership data from July to December 2023. It provides insights into audience experiences with long-standing […]
Original Music for On-Screen Performances: Navigating Nollywood’s Unique Challenges and Hollywood Soundtrack Success Creating original music for on-screen performances in films remains a complex and often challenging aspect of the music in film industry. This is particularly true in Nigeria, […]
Music Licensing for Online Platforms Like TikTok PT.1 5 Key Talking Points on Music Licensing for Online Platforms: Focus on TikTok-Like Apps in Africa: The recent dispute between TikTok and Universal Music Group has captured significant attention, highlighting the complex […]
Navigating Music Supervision In Africa 2: Keeping the Music Broad as Media Formats evolve; A Win-Win for the Licensor and Licensee. We had an amazing time discussing how the best music may not be the available music for the visual […]
Navigating Music Supervision In Africa 3: Music Search for Rights-holders. Music Search for rights-holders can be one of the most stressful part of music Licensing and supervision business where there are a lot of entities involved in a selected track. […]
Making a Music License Request for use in Motion Pictures In the previous edition NMSIA, emphasis was laid on why Music Search is important when licensing pre-existing songs as each right holder is expected to give approval before a pre-existing […]
Interesting Trends on the Euphoria TV Series that drove Music Streaming Numbers It is indeed great to define a good sync as one that matches the visual energy as well as taking emotions inherent in a story and enhancing […]
Interesting Creative Trends from the Licensing of Covers for The Bridgerton TV Series Music Interpolation is an interesting concept that has seen a new wave in the African music industry as it is great to see old elements being reused […]
Since Digital music consumption overtook physical consumption in West Africa in 2013, there has been a rapid growth in recorded music revenue most especially in the past five years with Caller Ring Back Tone and Streaming dominating the recorded music revenue. Unfortunately, the music […]
