Nigerian Music in Media Report 2020- 2024 - Spring Sound Ltd

Nigerian Music in Media Report 2020-2024 by Spring Sound

The Nigerian Music in Media Report 2020 - 2024 highlights the remarkable growth and evolution of Nigerian music in film, TV, and advertising, showcasing the role of sync licensing in shaping the industry.

Nigerian Music in Media Report

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Key Insights from the Report:

1. The Rise of Original Music in Blockbuster Films

- - Original music has played a dominant role in the biggest Nollywood hits between 2020 - 2024.
- - Case studies demonstrate how film soundtracks amplify movie buzz and marketing efforts

2. Commercial Music Discovery & Sync Success

- - - - Dinachi's "A Song for Dolu" stands as a defining sync success of the era, signaling new opportunities.
      - Exclusive interviews with artists reveal how sync placements have transformed careers.
      - The resurgence of catalog music and how music supervisors simplify the licensing process.
      - Christmas in Lagos – a romcom showcasing strategic music placements

3. Production Music & Music IP Collaborations in TV & Advertising

Emerging trends in production music across TV series.
Success stories of top artists like Davido, Lojay, and Young Jonn leveraging sync for brand campaigns.

4. The Nollywood distribution to Free Ad-Supported Streaming TV

- - A deep dive into Nollywood’s move towards FAST (Free Ad-Supported Streaming TV).
  - The impact of this transition on licensing fees and revenue models.

5. Afrobeats Beyond Borders

- - - - Over 10 Nigerian music sync placements in international projects.
      - An exclusive interview with Ife Musiq on landing a sync placement on Ted Lasso.

Nigerian Music in Media Report

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The Big Picture

According to the IFPI, global sync revenue grew from $400 million in 2020 to $600 million by 2023. This report explores how this shift has impacted African sync revenue, particularly in Nigeria, and the opportunities it unlocks for rightsholders. Spring Sound Ltd presents this inaugural report to drive conversations, provide data-driven insights, and empower stakeholders in the Nigerian music and media industries.