Navigating Music Supervision In Africa 2: Keeping the Music Broad as Media Formats evolve; A Win-Win for the Licensor and Licensee. We had an amazing time discussing how the best music may not be the available music for the visual […]
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Navigating Music Supervision In Africa 3: Music Search for Rights-holders. Music Search for rights-holders can be one of the most stressful part of music Licensing and supervision business where there are a lot of entities involved in a selected track. […]
Making a Music License Request for use in Motion Pictures In the previous edition NMSIA, emphasis was laid on why Music Search is important when licensing pre-existing songs as each right holder is expected to give approval before a pre-existing […]
Interesting Trends on the Euphoria TV Series that drove Music Streaming Numbers It is indeed great to define a good sync as one that matches the visual energy as well as taking emotions inherent in a story and enhancing […]
Interesting Creative Trends from the Licensing of Covers for The Bridgerton TV Series Music Interpolation is an interesting concept that has seen a new wave in the African music industry as it is great to see old elements being reused […]
Since Digital music consumption overtook physical consumption in West Africa in 2013, there has been a rapid growth in recorded music revenue most especially in the past five years with Caller Ring Back Tone and Streaming dominating the recorded music revenue. Unfortunately, the music […]
Navigating Music Supervision In Africa 1: Syncing the Best Music to Picture. Music remains an effective tool for retaining the attention of the audience on a visual project hence, the audience tends to share, engage, click that button, spend time […]