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{"id":989964,"date":"2024-06-27T11:12:02","date_gmt":"2024-06-27T11:12:02","guid":{"rendered":"https:\/\/springsoundmusic.com\/?p=989964"},"modified":"2024-07-20T18:52:38","modified_gmt":"2024-07-20T18:52:38","slug":"original-music-for-on-screen-performances-navigating-nollywoods-unique-challenges-and-hollywood-soundtrack-success","status":"publish","type":"post","link":"https:\/\/springsoundmusic.com\/original-music-for-on-screen-performances-navigating-nollywoods-unique-challenges-and-hollywood-soundtrack-success\/","title":{"rendered":"Original Music for On-Screen Performances: Navigating Nollywood&#8217;s Unique Challenges and Hollywood Soundtrack Success"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Original Music for On-Screen Performances: Navigating Nollywood&#8217;s Unique Challenges and Hollywood Soundtrack Success<\/h1><p>Creating original music for on-screen performances in films remains a complex and often challenging aspect of the music in film industry. This is particularly true in Nigeria, where many established artists and rights holders are affiliated to labels, distributors, or publishers. These affiliations often grant exclusive rights to their writing and recording activities, increasing the complexity of creating original music for theatrical and SVOD use. This article explores the intricacies and hurdles involved in securing original music for film, highlighting the unique landscape of Nigeria&#8217;s music industry and its impact on filmmakers seeking to enhance their on-screen storytelling through music and best practices as well as <strong><em>taking a cue from Hollywood Soundtrack Success Prime Video&#8217;s \u201cThe Idea of You\u201d.<\/em><\/strong><\/p><figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1488\" height=\"837\" data-attachment-id=\"989965\" data-permalink=\"https:\/\/springsoundmusic.com\/original-music-for-on-screen-performances-navigating-nollywoods-unique-challenges-and-hollywood-soundtrack-success\/the-idea-of-you\/\" data-orig-file=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/The-Idea-of-You.png\" data-orig-size=\"1488,837\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"The-Idea-of-You\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/The-Idea-of-You-756x425.png\" data-large-file=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/The-Idea-of-You.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/The-Idea-of-You.png\" alt=\"\" class=\"wp-image-989965\" srcset=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/The-Idea-of-You.png 1488w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/The-Idea-of-You-756x425.png 756w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/The-Idea-of-You-768x432.png 768w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/The-Idea-of-You-700x393.png 700w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/The-Idea-of-You-440x248.png 440w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/The-Idea-of-You-600x338.png 600w\" sizes=\"(max-width: 1488px) 100vw, 1488px\" \/><figcaption class=\"wp-element-caption\"><em>Official Artwork for &#8220;The Idea of You&#8221;<\/em><\/figcaption><\/figure><p>An On-screen Performance otherwise known as an On-Camera performance involves the rendition of a music performance by an actor or actress in the film. Music performance here is not limited to a proper performance with a live band and Background Vocalist but includes the Actor singing a song aloud in the foreground or background in the film itself. We have seen amazing on-camera performances in Nollywood ranging from the \u201cBeggars scene performing Gabriel Eziashi song Aka Jehovah\u201d in A Tribe Called Judah produced by Funke Akindele Network to Toyin Abraham Productions movie \u201cIjakumo\u201d Church scene with church music performances to the concert scenes in Inkblot Productions\/Filmone Entertainment \u201cPalava\u201d.<\/p><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Eko Hotel scene (The Man for the Job)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s9aDuQPBvGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><p id=\"ember1169\">The song performed on-screen can either be an already released song known as \u201cCommercial Music\u201d or an original music. When a piece of new music is composed for the film, it is called original music. Original music created for the film has a lot of interesting advantages including being part of the film&#8217;s unique identity, being easy to use for marketing without limitations etc but it is more interesting when it becomes part of a soundtrack and experiences further success as seen in the Amazon Original an \u201cIdea of You\u201d available on Prime Video.<\/p><p id=\"ember1170\">The film &#8216;The Idea of You&#8217; features a fictional boy band named &#8216;August Moon,&#8217; portrayed by five actors. Despite their roles as fictional characters, the music is performed using their real voices, and these tracks are available on various streaming platforms. This setup has also extended to creating a social media presence for the band.<\/p><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"942\" height=\"623\" data-attachment-id=\"989968\" data-permalink=\"https:\/\/springsoundmusic.com\/original-music-for-on-screen-performances-navigating-nollywoods-unique-challenges-and-hollywood-soundtrack-success\/attachment\/1717832786082\/\" data-orig-file=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/1717832786082.png\" data-orig-size=\"942,623\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1717832786082\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/1717832786082-756x500.png\" data-large-file=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/1717832786082.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/1717832786082.png\" alt=\"\" class=\"wp-image-989968\" srcset=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/1717832786082.png 942w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/1717832786082-756x500.png 756w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/1717832786082-768x508.png 768w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/1717832786082-440x291.png 440w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/1717832786082-600x397.png 600w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/><figcaption class=\"wp-element-caption\"><em>August MoonAlisha Wetherill\/Amazon MGM Studios<\/em><\/figcaption><\/figure><p>Although the boy band is a creation for the film and the actors aren&#8217;t professional singers, the music and the group have achieved notable success. This level of popularity is akin to what one might expect from actual bands featured in reality shows or competitions. For instance, their TikTok account has amassed over 150,000 followers and received 2.8 million likes, while their Spotify profile attracts roughly 2.8 million monthly listeners and has nearly 100,000 followers. Additionally, the soundtrack has made a successful debut on the Billboard charts, where it continues to perform well.&#8221;<\/p><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1488\" height=\"874\" data-attachment-id=\"989970\" data-permalink=\"https:\/\/springsoundmusic.com\/original-music-for-on-screen-performances-navigating-nollywoods-unique-challenges-and-hollywood-soundtrack-success\/one-direction\/\" data-orig-file=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/One-Direction.png\" data-orig-size=\"1488,874\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"One-Direction\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/One-Direction-756x444.png\" data-large-file=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/One-Direction.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/One-Direction.png\" alt=\"\" class=\"wp-image-989970\" srcset=\"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/One-Direction.png 1488w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/One-Direction-756x444.png 756w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/One-Direction-768x451.png 768w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/One-Direction-440x258.png 440w, https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/One-Direction-600x352.png 600w\" sizes=\"(max-width: 1488px) 100vw, 1488px\" \/><figcaption class=\"wp-element-caption\"><em>One Direction Band<\/em><\/figcaption><\/figure><p id=\"ember1175\"><strong><em>Could the soundtrack&#8217;s success be a result of the famous \u201cOne Direction\u201d&nbsp; Band&#8217;s influence?<\/em><\/strong><\/p><p id=\"ember1176\">Yes, the success story of the soundtrack will not be complete without mentioning the influence of the well-known band \u201cOne Direction\u201d. The album features 11 tracks, including seven originals, acoustic versions, and remixes, and showcases a sound that bears a resemblance to One Direction\u2019s style. This similarity can be attributed to the involvement of Carl Falk and Savan Kotecha, who were behind One Direction\u2019s hit \u201cWhat Makes You Beautiful\u201d and contributed to nine of the album\u2019s tracks. The nostalgic appeal of One Direction&#8217;s sound, along with familiar chord progressions and rhythms, may resonate with listeners, particularly on social media platforms like TikTok, leading to increased streaming numbers on DSPs, views on Youtube and Tiktok and ultimately viewing hours on Prime. Additionally, the release of the music video has further boosted the soundtrack&#8217;s visibility and popularity, leveraging the typical impact that visuals have on music engagement.<\/p><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Guard Down by August Moon - Official Music Video | The Idea of You | Prime Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bkDbD5cw7N0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><p id=\"ember1177\">Original music composed specifically for movies holds a unique significance, as it is intricately designed to complement the narrative and emotional landscape of each scene. This bespoke approach fosters a profound connection between the audience and the film experience, enriching the storytelling and enhancing the overall impact of the film or TV series. In essence, the original music tracks are not merely an accompaniment but a vital component that deepens the viewer&#8217;s engagement and emotional investment in the story.<\/p><p id=\"ember1178\"><strong>What next?<\/strong><\/p><p id=\"ember1179\">It will&nbsp; be interesting to see Production Studios and filmmakers recognize the significant impact a soundtrack can have on a movie&#8217;s success and consider it as a strong marketing channel with a solid attribution rate to the overall marketing activities. Instead of the soundtrack being a mere formality on digital streaming platforms (DSPs), comprehensive marketing campaigns and rollouts incorporating deliberate storytelling into the campaigns can help generate top of mind&nbsp; awareness and engagement for the movie, enhancing the overall success of the film&#8217;s intellectual property (IP).<\/p><p id=\"ember1181\"><em>Be the first to receive a copy of the newletter directly to your email inbox by subscribing <\/em><a href=\"https:\/\/mailchi.mp\/4b2c139f0a38\/newsletter-subscription\" target=\"_blank\" rel=\"noopener\"><em>here<\/em><\/a><em>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Original Music for On-Screen Performances: Navigating Nollywood&#8217;s Unique Challenges and Hollywood Soundtrack Success Creating original music for on-screen performances in films remains a complex and often challenging aspect of the music in film industry. This is particularly true in Nigeria, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":990006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,22],"tags":[],"class_list":["post-989964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-soundtrack"],"jetpack_featured_media_url":"https:\/\/springsoundmusic.com\/wp-content\/uploads\/2024\/06\/on-screen-performance-blog-cover.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/posts\/989964"}],"collection":[{"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/comments?post=989964"}],"version-history":[{"count":2,"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/posts\/989964\/revisions"}],"predecessor-version":[{"id":990007,"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/posts\/989964\/revisions\/990007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/media\/990006"}],"wp:attachment":[{"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/media?parent=989964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/categories?post=989964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/springsoundmusic.com\/wp-json\/wp\/v2\/tags?post=989964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}