Every great game has a sound that pulls players in. From the rush of battle to quiet moments of discovery, music shapes how players feel and connect to video games. The right track can make a moment feel epic, emotional, […]
Blog Archives
Music licensing is evolving fast as technology reshapes how songs are created, shared, and cleared. With collective licences, stricter metadata rules, and new compliance standards emerging, the industry is entering a phase defined by precision and accountability. For music supervisors, publishers, and creators, understanding these changes is key to staying ahead in the sync and licensing ecosystem.
The Kobalt–ElevenLabs deal is reshaping how AI and music licensing work together, offering a framework that balances innovation with copyright compliance. With platforms like Epidemic Sound introducing creator-facing AI tools alongside fairer artist compensation, the future of AI music looks both scalable and rights-respecting. At Spring Sound, we help investors, platforms, and rights holders in Africa translate these global shifts into practical strategies, ensuring local catalogs, creators, and businesses capture value in the new AI-driven music economy.
On 25 July 2025, TikTok put its new Music Terms of Service and updated Commercial Music Library Terms into effect. These updates are significant because they reshape how music is licensed and consumed on TikTok. They also push the wider […]
Music is rapidly emerging as a defining force in women’s football branding. From the UEFA Women’s EURO 2025, where vibrant ad campaigns, team entrance tracks, and curated sounds amplified fan engagement, to the rising potential of WAFCON, tournaments are discovering that music can do more than entertain.
By integrating sound strategically, African women’s football has the opportunity to showcase its talent, celebrate its rich musical heritage, and elevate sponsorship activations beyond logos and banners. WAFCON 2026 could become a landmark for music-led branding, setting a new standard for storytelling, fan loyalty, and commercial impact across the continent.
The FIFA Club World Cup has come a long way since its debut in 2000 as the FIFA Club World Championship. After running annually from 2005 to 2023, the tournament entered a bold new era this summer with an expanded […]