Amazon & Rapid Blue’s ‘Ebuka Turns Up Africa’ with Spring Sound’s Unique Oliver
August 30, 2024
Learn how Spring Sound Ltd is helping production studios, Brands, Advertising Agents, App Developers, etc to utilize Music IP for projects via creative licensing.
Project: Amazon and Rapid Blue (a subsidiary of BBC Studios) on the debut of the Amazon original TV Series “Ebuka Turns Up Africa” with Spring Sound’s Unique Oliver as Music Supervisor
Born in Africa with a global reach, Rapid Blue is a leading production company specializing in diverse content creation and production facilitation across the continent. In 2023, Amazon MGM Studios, an American film and television studio, merged with MGM Holdings, expanding its production capabilities and commissioning African titles for exclusive release on its platform. This case study highlights how Spring Sound’s services, led by Music Supervisor Unique Oliver, along with its label and publisher network, provided efficient clearance and creative collaboration with the Director and editors, proving invaluable for the debut of “Ebuka Turns Up Africa” on Prime Video.
Key Benefits
- Efficient music administration
- Access to top production music libraries
- Music Licensing of top Afrobeats tracks
- Label and Publishers network for the efficient clearance process
- Creative Collaboration on Music Selection Process
- Accurate and Efficient Music deliverables.
BBC Studios’ Rapid Blue to produce Original Series Ebuka Turns Up Africa for Amazon’s Prime Video
Rapid Blue’s Expertise in Top-Tier Content Production
With its origins in Africa, Rapid Blue is a renowned production company recognized for its expertise in creating top-tier content. Specializing in reality shows that incorporate quality music, Rapid Blue has built a reputation for producing both international formats and original local shows, excelling in production fixing and facilitation across the continent.
Success in Music-Driven Reality Shows
Rapid Blue has produced several acclaimed reality shows that incorporate quality music to enhance storytelling and audience engagement. Notable productions include “X Factor South Africa,” “The Voice Nigeria,” and “Got Talent South Africa,” where music plays a pivotal role in the format’s success.
Launching “Ebuka Turns Up Africa”
Rapid Blue Productions launched a new reality TV series, “Ebuka Turns Up Africa,” aimed at showcasing the vibrant cultural and musical heritage of Africa. To achieve this vision, they faced several challenges related to music administration, access to high-quality production music, and licensing of popular Afrobeats tracks.
Comprehensive Music Solutions by Spring Sound Ltd.
Spring Sound Ltd., led by Music Supervisor Unique Oliver, with the leadership of Executive Producer Erika Klopper (also Executive Producer of Big Brother, Netflix’s “Far From Home,” Big Brother Africa, and other top shows) and Series Director Masilo Wez-lee Makgamatha, provided a comprehensive solution for “Ebuka Turns Up Africa.” By implementing an advanced music administration system, the team managed an extensive music catalog efficiently, reducing administrative burdens and enhancing creative focus. Unique Oliver’s extensive network granted access to premier production music libraries and facilitated the intricate licensing process for popular Afrobeats tracks, ensuring the series featured high-quality music that aligned with its themes and captured Africa’s rich musical heritage.
Streamlined Clearance Process and Collaborative Efforts
Additionally, Spring Sound Ltd. streamlined the clearance process through established relationships with music labels and publishers, ensuring timely and cost-effective music rights acquisition. Unique Oliver fostered a collaborative environment between the production team and music rights holders, ensuring music choices aligned with the show’s creative vision while complying with legal and financial requirements. This partnership enhanced the musical landscape of “Ebuka Turns Up Africa,” making it a standout reality TV series.
Ready to elevate your music operations for a reality show’s experience? Contact Spring Sound Ltd. today to bring your creative vision to life with our expert music supervision services.